The United States Air Force introduced a new branding campaign called "Above All.""The new slogan is admittedly a bold one," said Col. Michael Caldwell, deputy director of Air Force public affairs, "but so are Airmen." This campaign accurately portrays Airmen and how they're executing the Air Force mission to ensure the security and safety of America now and in the future.
""Above All' is about what we do and how we do it," Colonel Caldwell said. "The job of the Air Force is to defend America and we do that by dominating air, space and cyberspace. The new campaign and slogan captures our roots, but also illustrates where we're going as a service as the Air Force prepares to contend with future threats."
The purpose of the campaign is to create a dialogue with potential recruits, their parents and those most likely to influence young people to join the military about the critical role the Air Force plays in defending America's future, said Colonel Caldwell.
The "Above All" campaign kicks off this month and will be prominent on television, in print and, of course, in cyberspace. In addition to being shown at several sporting events, "Above All" ads will be seen in magazines and during commercial breaks on many top-rated commercial and television news and entertainment programs, Colonel Caldwell said.
The "Above All" campaign kicks off this month and will be prominent on television, in print and, of course, in cyberspace. In addition to being shown at several sporting events, "Above All" ads will be seen in magazines and during commercial breaks on many top-rated commercial and television news and entertainment programs, Colonel Caldwell said.
