It was just a couple of days ago that CBS VP and Chief Marketing Officer Patrick Keane used fan-favorite "Jericho" as an example of why television networks should potentially begin to include web viewership in ratings numbers. "The online viewers of one episode [of 'Jericho'] boosted the ratings from 4.2 to 5.1 - nearly a whole percentage point." But the large web following wasn't enough to keep "Jericho" on the air -- CBS axed the show.
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Monday, March 24, 2008
Internet Fandom: Still Not Ready for Primetime
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